This is a software utility that will help check if the back-links that are supposed to be pointing to your site are actually still live and are pointing back.
In the Internet business first thing you need to do is manage to have as many people come to your link. If you want to do it free, you have to derive the traffic from search engine results. Very few visitors go and search links from the search results page beyond the first page. The first page lists may be ten results. Thus, if you have to address the highest possible number of people to turn up at your door, you have to rank high for the search words applicable to your site. Obviously you have to rank as high as possible on page 1 results too. Higher the rank higher is the number of people that will click though to your page. This is helped by, among other things, how many sites link back to you. This tool back-link checker helps maintain & monitor back links to your website, blog or other URL. It is thus crucial that you should monitor that the number of backlinks are not going down to maintain your rankings.
If you buy or exchange links it is equally crucial that you maintain the vigil as to how many of the links keep coming back to your site. This tool does the checking automatically and keeps track of active URLs and the ones which do not point back any more. URLs could be imported from excel or other programs. The interface is quite intuitive and simple to use. Graphics and charts help easy understanding. This is a very good product. This is a good option when you have a pressing need for a tool like this.